The Marketing Challenge
Double YOUR Reach
Half the cost
Your answer is correct!
There is no one right answer, it truly depends on your organization's marketing goals. However, every business person knows that if the services are equal, which services has a greater ROI?
Double YOUR Reach OR $ave 40-60%
Both are great for business. If you are having success with your digital/video/OTT, would not doubling your reach be a good thing?
If the economy is effecting your bottom line and you have to cut some expense, wouldn't it be good to keep the reach with 50% savings?
What Remains the Same
Ads appear in the same locations and URLs
Ability to track
Cost goes down
Where you make payment
Everything else remains the same